Before launching a product in a new country, which resource should be examined FIRST?

Examining the regulatory agency website of the new country is critical as the first step before launching a product. This resource provides essential information regarding the regulatory requirements and compliance standards that must be met to market a product in that specific country. Each country has its own legal and regulatory frameworks governing the approval and marketing of drugs, and understanding these regulations is crucial for ensuring that the product meets local standards and can be marketed without legal hindrance.

The regulatory agency's website often contains guidelines, application processes, necessary documentation, and any specific protocols that must be followed, including safety, efficacy, and quality standards that are unique to that jurisdiction. By starting with this resource, a company can avoid potential pitfalls, such as failing to comply with regional regulations, which could lead to delays, financial losses, or even legal issues.

Other resources, such as the company’s internal records, market trends, or competitor products, while important, come after the regulatory requirements have been understood and addressed. A product that does not comply with regulatory standards cannot be successfully marketed, regardless of internal assessments or competitive analysis.